A case study discussing the process of developing a logo and promotional imagery system for In Good Company, a multi-city, walking theatre production by Theatre Y and Goethe-Institut Chicago.
In 2025, I decided to hire myself to rebrand my business with a logo and visual brand identity that better represented the quality and nature of my services. Learn more about the process, and pour one out for the old logo.
Sometimes you work on a project that—due to circumstances outside of your purview—is canceled before coming to fruition. Such was the case with Santorini, a Greek fine-dining restaurant that was to open here in Lexington. Before the endeavor was cancelled, the owner hired yesIsaid to create a logo design and a brand guidelines document for the restaurant.
Women’s public health advocate Jenny Feldman contacted yesIsaid for help creating a logo and visual brand identity for Oh My Jaw, a non-profit dedicated to fundraising for and raising awareness about TMJ (temporomandibular joint) disorders.
The Brain Injury Alliance of Central Kentucky (BiACK) is a new, Lexington-based advocacy group for survivors of traumatic brain injury. The folks starting it up reached out for help creating a logo and brand guidelines for their new organization, which was an offshoot of the statewide group Brain Injury Alliance of Kentucky.
My contact at Bandy Ranch Floral reached out to me recently, asking me to redesign a logo for their sister farm in Carlsbad, California called Baja Flowers. In this blog post, I discuss the development and revision process for the logo.
Havrilla Designs recently commissioned me to create a logo and window graphics for Be The Color, an immersive art exhibition at his storefront floral studio in Chicago. In this post, I discuss the process of creating the identity and designing the signage for the event.
Faced with the onset of COVID-19, longtime client and award-winning floral designer Adam Havrilla AIFD PFCI ICPF of Artistic Blooms had to do some emergency adaptation of his business model to face our new uncertain future. He came to me to help him create a logo, website, and business card for his new venture, Havrilla Designs.
That's all she wrote, folks.
That's all she wrote, folks.