STRATEGIC BRAND IDENTITY DESIGN / GRAPHIC DESIGN / ILLUSTRATION / PHOTOGRAPHY & VIDEO / FINE ART
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yes.I.blog

A behind-the-scenes look at different projects with which Dan / yes.I.said has been involved, including case studies discussing various procedural, aesthetic, and technical concerns that arose during the work.

Posts in Design
Creating an isometric illustration for the International German Olympics (IDO)

Long-term client Goethe-Institut recently hired me to create an illustration for the 2022 International German Olympics (IDO), a biennial international scholastic competition and cultural exchange for students studying German. I took the opportunity to create an isometric design that depicts familiar landmarks in Chicago and Hamburg, Germany.

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Be the Color: creating a logo and window graphics for an immersive art exhibition

Havrilla Designs recently commissioned me to create a logo and system of window graphics for his storefront floral studio in Chicago’s Ravenswood neighborhood. He is converting the studio into an exhibition space for an immersive art exhibition called Be the Color there in August. I discuss the process of creating the identity and full-coverage window signage that serves the dual purpose of blacking out the interior space and enticing/informing passers by.

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CASE STUDY: Havrilla Designs

Faced with the onset of COVID-19, longtime client and award-winning floral designer Adam Havrilla AIFD PFCI ICPF of Artistic Blooms had to do some emergency adaptation of his business model to face our new uncertain future. He came to me to help him create a logo, website, and business card for his new venture, Havrilla Designs.

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CASE STUDY: Between Gestures

Recently, Goethe-Institut Chicago tapped me to design a brochure for a large performance festival going on in various locations around Chicago called Between Gestures.

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