A case study discussing the process of developing a logo and promotional imagery system for In Good Company, a multi-city, walking theatre production by Theatre Y and Goethe-Institut Chicago.
In 2025, I decided to hire myself to rebrand my business with a logo and visual brand identity that better represented the quality and nature of my services. Learn more about the process, and pour one out for the old logo.
In 2024, Blue Diamond Industries – a Lexington-based manufacturer of HDPE conduit – opened a new factory in Ogden, Utah. They hired yesIsaid to edit that footage in to a short promotional video to announce the opening of the new facility.
Regular client Blue Diamond Industries contracted yesIsaid to create an installation of six panels explaining and illustrating the company’s core values. Multiple sets would be printed and installed at their offices and manufacturing facilities across the US.
Sometimes you work on a project that—due to circumstances outside of your purview—is canceled before coming to fruition. Such was the case with Santorini, a Greek fine-dining restaurant that was to open here in Lexington. Before the endeavor was cancelled, the owner hired yesIsaid to create a logo design and a brand guidelines document for the restaurant.
Women’s public health advocate Jenny Feldman contacted yesIsaid for help creating a logo and visual brand identity for Oh My Jaw, a non-profit dedicated to fundraising for and raising awareness about TMJ (temporomandibular joint) disorders.
The Brain Injury Alliance of Central Kentucky (BiACK) is a new, Lexington-based advocacy group for survivors of traumatic brain injury. The folks starting it up reached out for help creating a logo and brand guidelines for their new organization, which was an offshoot of the statewide group Brain Injury Alliance of Kentucky.
Goethe-Institut recently hired me to create an illustration for the 2022 International German Olympics (IDO), a scholastic competition and cultural exchange for students studying German. My task: create an isometric design that depicts familiar landmarks in Chicago and Hamburg, Germany.
That's all she wrote, folks.
That's all she wrote, folks.